Resume
Work Experience
Sales Development Team Lead
Focus: Salesforce administration, CRM governance, and GTM process automation
- Designed Salesforce reporting infrastructure that eliminated approximately 3 hours of manual account qualification work per SDR per day across a 14-person team.
- Built Salesforce Record-Triggered Flows automating notifications on new meetings booked and opportunity data population, improving CRM data consistency.
- Established CRM governance standards and Rules of Engagement across four product lines, reducing ownership conflicts and improving pipeline integrity.
- Led a 9,000-account Salesforce data enrichment initiative, improving segmentation accuracy and reporting reliability.
- Developed account routing and ownership automation using Google Sheets and Apps Script, preventing duplicate outreach and improving operational efficiency.
Founding SDR
- Sole SDR responsible for all top-of-funnel activity, executing 150+ manual dials per day while independently sourcing leads through LinkedIn and ZoomInfo.
- Drove a management-approved auto-dialer trial after identifying manual dialing as an operational bottleneck, then refocused on prospect list quality and targeting precision to consistently generate qualified pipeline.
Senior SDR
- Ramped to full productivity within 30 days in a complex enterprise cybersecurity sales cycle, booking qualified meetings by end of month one.
- Self-initiated a Korean market expansion into untapped territory with no internal Korean-speaking coverage: translated pitch materials, built a prospecting playbook, and booked 2 qualified meetings before the SDR team was cut in a restructure.
Founding SDR
- Built outbound sequences, cadences, and Salesforce CRM standards from scratch as one of two founding SDRs, owning the prospecting infrastructure for the team.
- Designed a C-level email program writing outbound under the CEO and COO names to leverage executive credibility and lift meeting volume; averaged 105% of quota (20 meetings/month) across tenure.
Account Executive
- Managed the full B2B sales cycle from prospecting through close while maintaining Salesforce pipeline accuracy and account records.