Sales Operations professional with experience building Salesforce automation, CRM governance frameworks, reporting infrastructure, and workflow processes that improve data quality, operational efficiency, and SDR productivity. Skilled in Salesforce, Google Apps Script, reporting, and process optimization.

Sales Development Team Lead

YuJa, Inc.

Jun '24 to Jun '26

Focus: Salesforce administration, CRM governance, and GTM process automation

• Designed Salesforce reporting infrastructure that reduced manual account qualification work by approximately 38% per SDR across a 14 person team.
• Built Salesforce Record Triggered Flows automating notifications on new meetings booked and opportunity data population, improving CRM data consistency.
• Established CRM governance standards and Rules of Engagement across four product lines, reducing ownership conflicts and improving pipeline integrity.
• Led a 10,000 account Salesforce data enrichment initiative, improving segmentation accuracy and reporting reliability.
• Developed account routing and ownership automation using Google Sheets and Apps Script, preventing duplicate outreach and improving operational efficiency.

Founding SDR

Miarec Jul '23 to Jun '24

• Sole SDR responsible for all top-of-funnel activity, executing 150+ manual dials per day while independently sourcing leads through LinkedIn and ZoomInfo.
• Drove a management-approved auto-dialer trial after identifying manual dialing as an operational bottleneck, then refocused on prospect list quality and targeting precision to consistently generate qualified pipeline.

Senior SDR

Arkose Labs Nov '22 to Apr '23

• Ramped to full productivity within 30 days in a complex enterprise cybersecurity sales cycle, booking qualified meetings by end of month one.
• Self-initiated a Korean market expansion into untapped territory with no internal Korean-speaking coverage: translated pitch materials, built a prospecting playbook, and booked 2 qualified meetings before the SDR team was cut in a restructure.

Founding SDR

SpecTrust Jul '21 to Nov '22

• Built outbound sequences, cadences, and Salesforce CRM standards from scratch as one of two founding SDRs, owning the prospecting infrastructure for the team.
• Designed a C-level email program writing outbound under the CEO and COO names to leverage executive credibility and lift meeting volume; averaged 105% of quota (20 meetings/month) across tenure.

Account Executive

Xerox Jan '19 to Jun '21

• Managed the full B2B sales cycle from prospecting through close while maintaining Salesforce pipeline accuracy and account records.